Not sure exactly what you should include with your social media posts? Include these five things and make your posts work for you!
Grab Their Attention with a Powerful Headline
Keep it short and simple. Tell them exactly what they are getting and don’t leave room for confusion. For example, “5 Ways to Calm Sunday Night Anxiety” Or ask a question that hits their pain point: “No idea what to post every day on social media?” Try to avoid using click baity titles or overused buzzwords and phrases. You want to make sure you come off like a real, helpful, friendly person!
Call to Action
Create conversation with a call to action whenever you can. This allows you to find out more about your client AND give you some much needed algorithm gold. Instagram and Facebook deem your posts important based on engagement. Significantly comments and conversations in the comment. Make it easy by asking a question your followers can easily answer.
Remember, a call to action isn’t limited to the comment section! Your posts should also include links to other resources or posts you have that they would find helpful and relevant.
Always use an image in your posts. Each social platform has a different size. Be sure to use the exact size for reach platform. Don’t know the sizes? Check out this Social Media Image Size Cheat Sheet.
Use Lots of Punctuation and Spaces
People like to digest posts in small amounts. Two small sentence paragraphs are the perfect size. Don’t get caught up in the idea that you can only put one or two sentences. If you have something valuable to say, take the space to say it, put keep the paragraphs short. Your post’s readability will improve with shorter sentences.
If you are being overly wordy trying to sell a product, stop. That’s what your website is for. Your social is for providing value and creating a relationship.
Use any Relevant Hashtags
Use your own branded hashtag always. For example, mine is #simplifyingsocial If you don’t have one, create one. Use any other hashtags that might be relevant. #mondaymotivation #tuesdaythoughts #puppylove Don’t know what hashtags to use with your posts? You can snag my Ultimate Hashtag Cheat Sheet in this post! Hundreds of hashtags broken down by category.
Include a link to wherever it is you are trying to direct them. Your blog post, Facebook Group or newsletter sign up for example.
Get you social media posts doing exactly what you want them to do with these five tips! Don’t forget to size your images perfectly with the Social Media Image Size Cheat Sheet! Nothing is worse then a cut off image!