Me: Are you using Pinterest?
Every Client: Absolutely. I am always on it looking for recipes.
Me: No, for your business.
Knowing what to do with Pinterest can be tough, especially if you are only thinking of it as a place to save recipes, home decor and fashion.
Pinterest is WAY more than a pretty filing cabinet and you should all be using it as part of your marketing strategy. It drives more traffic to my site than Facebook or Instagram.
The hell you say.
It’s true. You know why? Because I understand exactly what Pinterest is and how to use it.
PINTEREST IS A SEARCH ENGINE.
You go there to seek out simple (or complex if you are like me and have a passion for cooking) recipes, holiday mantel decor, spring fashion, quotes, how to use Pinterest for business articles, etc.
You are searching for keywords that will lead you to whatever it is you are looking to find.
Keyword search = clicks to your website if you are doing PInterest right. Let’s get your Pinterest Marketing Strategy started today!
Set Up Your Pinterest Business Account
As with all the other social media platforms, Pinterest has a business account option. It’s free and it operates nearly identically to the regular user version, the main difference is access to analytics. These statistics will help you figure out what works, what your audience engages with the most, and what flops. Keep your branding, like on all other social media accounts, consistent and make sure you include your link, bio and avatar in your profile.
Use An Automation Tool For Consistency
Like every other platform, Pinterest has an algorithm. Pinterest rewards those who are pinning consistently throughout the day and week. Who has time to check in all day? No one who is trying to have a productive day is the correct answer.
Good news, there is help in the form of schedulers like Tailwind that help keep fresh content flowing automatically.
One of the great things about using an automation tool is that it will help you set up your ideal pin schedule. It will tell you when your audience is most active, when you should be pinning, and when certain boards are doing well (better than others). There’s no perfect algorithm but an automation tool is the way to find what works best.
Build Boards for Your Ideal Customer
Pinterest can be overwhelming. There’s everything from DIY plumbing tutorials to cute dogs in sweaters. So what boards should you create?
Twenty percent of your boards should be your products or services. The other eighty percent? Yep you guessed it, they should provide non-salesly value to your clients. This is where all that branding work you did comes in handy. What value can your boards provide your ideal customer?
For example, my ideal client is a female entrepreneur so some of my non-salesly boards are Powerful Quotes for Women Entrepreneurs, A Female Entrepreneurs Life, Cocktail Recipes, Outfits and Fashion.
Go back to your branding pages and create a list of topics you know your ideal customer is interested in and create boards around those topics. You should have at least seven boards.
What Should I Pin?
Now that your boards are created, it’s time to start pinning.
Pin your own content to your own boards regularly. This is not a “one and done” scenario. You need to keep pinning your own content at regular intervals. The more your pin is seen, the more opportunity it has to drive traffic to your site. If using a scheduling tool like Tailwind, schedule it once a week for the first three weeks, then once a month for six months.
The other 80% of your content should be a good rotation of all of your boards. Strive to pin at least three times per day. This is why a scheduling tool is so important. You just sit and load all your pins in one session and it spreads them out over the week.
Use Keywords and Hashtags
Just like on Instagram, hashtags are important on Pinterest. Well, they are starting to be. Pinterest is now encouraging you to use hashtags in your posts. Just like on Instagram, use as many relevant hashtags (up to 20) that will get your post showing up in a Pinterest search. Not sure exactly what hashtags are and which ones are right for you? Check out Understanding and Using Hashtags to Get Noticed. You can download my hashtag cheat sheet in that post too, which contains hundreds of hashtags broken down by category.
Same thing applies with keywords. Use these, strategically interwoven in your pin description, to get your pins showing up in search. (See bonus tip below.)
1. Use the right size when creating pinnable graphics. You should use a 2:3 ratio. Pinterest is enforcing this now so all those super long pins you see are going by the wayside. So an ideal graphic size is 600 x 900.
2. Use keyword rich descriptions. You should answer the most important questions with each description: Who? What? When? Where? How? Use full sentences here! Dumping a lot of keywords isn’t going to do the trick, the Pinterest bots can read full sentences and they prefer to digest the info that way.
3. Keep your branding consistent. If that is bright and colorful, stick with it. People are more likely to notice your branding, and click on or save your pins, once they know you are a brand they trust! You stand out in the crowd of pins to them if your branding is on point with each pin.
Have any questions about this post or any other’s on this site? Join our private Facebook group Simplifying Social: Empowering Women Entrepreneurs and get answer, from me, fast!
Pinnable graphic below if you want to pin it! But, of course!