If you don’t have a social media plan, you don’t have social media. Just throwing crap up without intention, is worthless and a waste of your already limited time.
The true purpose of social media is to create a relationship with your clients. It’s a social platform where, if you do it right, you can create “know, like and trust” with your customers.
To do that, you have to post with intention and to post with intention you have to have a plan. Simplify your efforts and maximize your time with a social media plan.
1. Carve out the time in your calendar. Creating a social media plan is time consuming. You can’t just spend 15 minutes on it and expect to have a successful plan. You need to map out at least one hour per week, turn everything else off, including all notifications, set a timer and do not get up for any reason, until it goes off.
2. Get Organized. Create a Google Doc. Create a spreadsheet within the doc for each month. Inside that spreadsheet, break down each week. Your headers should lay out with the day of the week, the date, the platform, the copy, the image like in this image.
Click here to open the spreadsheet above that I created for you. Once open, go to “file”, then “make a copy”, a box will pop up and you can rename it and save it to your own drive.
3. Start with the topic of the day. Monday coffee and motivation, Tuesday tip, Wednesday your product, Thursday blog post, Friday cocktail, you earned it. Choose the topics that are right for your brand and that your audience can relate to.
These topics are step one for simplifying your social media efforts. It’s Monday, what do I post? My dog? That I wish it was still Sunday? NOPE. Coffee and motivation.
Remember that social media is about creating relationships not about pushing your products or services. Only 20 – 30 percent of what you post should be salesy. The rest of your posts should educate, entertain or create emotion.
4. Create the copy for each post. You can create as much or as little copy as feels right for your brand. Your customers will show you by their engagement levels. When I post micro blogs on Facebook and Instagram, I get more engagement. That doesn’t mean I do it for every post, who has that kind of time? I just try and do it once a week.
Include a CTA (call to action) if it applies.
The name of the game is engagement and the best way to do that is to ask a question of your followers. Monday’s coffee post could end with, “How many cups of coffee do you drink every day?”
Also, be sure to include all hashtags for your Instagram, Pinterest, LinkedIn and Facebook posts. And don’t forget to track your links! I use bit.ly so I can tell how many people clicked any links I shared on social.
5. Create a Dropbox folder for each week. Create all graphics or pull all photos that you will be using with each of your posts and put them into a dropbox. Make sure all of your graphics are on brand. (link to branding post)
6. Schedule your posts using a social media platform like HootSuite or Sprout Social. Once you have your weekly plan laid out, throw it all into a scheduling tool and let it do the rest of the work for you.
One of the best things about a scheduling tool, besides the obvious, is the reporting that comes with it. There are tons to choose from and they range in price. My favorites are Sprout Social for bigger budgets and Hootsuite for smaller budgets. But you’ll need to figure out what works for you and your budget. I use Tailwind to schedule and post all of my pins on Pinterest.
This all sounds great, but I need more? I get it. It can be very challenging to sit down and tackle all of this without guidance and someone to ask questions and get answers.
If you are interested in truly taking your social media to the next level, no more posting on the fly and wasting your time, my 60 Days to Social Program might be exactly what you need.
In 60 days you will learn how to:
- Brand your Company for Success
- Create a Social Media Plan and Calendar
- Edit Photos
- Use Facebook, Instagram & Pinterest to Generate Leads and Traffic
- Make Short Videos for Social Media
- Run Facebook Ads
Why put social media education off any longer? It’s here to stay. Create a plan with 60 Days to Social that will make your business stand out from the noise!