A two hour power session to define your ideal customers' wants and needs and to craft a brand specific voice, including messaging, fonts, colors and images, that makes it recognizable across all platforms and is exactly how your customer wants to be spoken to. We will decide which three social media platforms we will be focusing on based on where your ideal customer is most likely to be spending her time. We will craft all bios, tag lines and images for your platforms.
Editorial Calendars & Beyond
Create editorial calendars for each of your social media platforms, your content marketing and your strategic video content. This is a three part process. A general calendar with daily themes, a detailed calendar and an advanced scheduling calendar. You will learn to create graphics, edit photos, creating a shot list so you can plan a photography session to up your website and social media content. You will learn to use hashtags properly and understand which ones are right for your business, the art of engaging with your followers that will make them come back for more and utilizing promotions and giveaways in your social.
I will meet with you and your team weekly to continue perfecting your editorial calendar and social media presence. We will focus on your content marketing, (yes you should be writing weekly blog posts), email collection including incentives, pop-ups and giveaways to encourage sign-ups, how to craft and send your newsletters and understanding and creating your first ads on your social media platforms. Finally we will focus on video content, including IG Stories and Facebook Live training.
Strategically Simplifying Social
PO Box 2425
Rancho Santa Fe, CA 92067