From the Blog

 

5 Things Every Social Media Post Should Include

Not sure exactly what you should include with your social media posts? Include these five things and make your posts work for you! Grab Their Attention with a Powerful Headline Keep it short and simple. Tell them exactly what they are getting and don’t leave room for confusion. For example, “5 Ways to Calm Sunday Night Anxiety” Or ask a question…
SMullen
April 11, 2018
Daily Planner for Women Entrepreneurs Entreprenuership

Ready, Set, Goals: How to Crush Your Daily To Do’s

Do you sit at your desk all day long and spin your wheels? Life is overwhelming. There is so much to do, you don't know where to start, so you find yourself watching Instagram Stories for hours under the guise that you are doing "research" for your own stories? Or you go to Facebook to check out someone's page for…
SMullen
March 21, 2018

13 Things You Should Do To Improve Your Instagram Feed & Growth

Do you have a brand or are you just running a business? Your brand is what people think about you before they think of your product. It’s what makes them want to buy from you long before they even realize they need you. Instagram is the perfect platform to show your brand story through beautiful, relatable photos. When you look at…
SMullen
March 8, 2018

5 Tips for Creating Fabulous Instagram Stories

Instagram stories are everything right now! Are you using them? If so, are you getting the most out of them? Likely not. If you are like most, you are using just the basics to get you from one story to the next and have no idea how to truly customize your stories.  Let’s dive in and fill your Instagram toolbox…
SMullen
January 18, 2018
Entreprenuership

5 Ways to Calm Sunday Night Anxiety

In my home Sunday is a day of family (even those who have moved out come for dinner) and fun. It is my favorite day of the week. It’s also the day Monday's reality starts to wind its way back into my mind with all of its to do lists, don’t forgets and schedules. By the time family dinner has…
SMullen
September 9, 2017
Uncategorized

Styling a Flat Lay: Everything You Need to Know

You’ve seen them all over your Instagram feed. Your favorite brands post them. Your favorite bloggers post them. Why aren’t you? I’m not talking about selfies. I’m talking about flat lays. Without them, your Instagram has yet to reach its full potential. So, what is a flat lay? A flat lay is a photo of pretty much anything, shot from…
SMullen
August 31, 2017
Entreprenuership

What Do You Want to Be When You Grow Up? #whocares

Success doesn't happen overnight though it often seems that way these days with everyone on social media showcasing their amazing success stories.  What's missing from the narrative is the long, likely ever-changing, journey that took place before that great success. The first 30 years of my life, I had more jobs than I can count or even remember at this…
SMullen
August 10, 2017
Uncategorized

What Should My Small Business Be Posting on Social Media?

If you are posting on social media, you've probably heard of the 80/20 rule. Well, it's my opinion that this percentage is skewed and needs to be reconsidered. In fact, I recently spoke about the 80/20 rule in a presentation to small business owners. Afterwards, I put serious thought towards that number. Is it actually accurate? Why does everyone preach it? Turns out,…
SMullen
June 29, 2017

Everything You Need to Know to Run Your First Facebook Ad

It’s a tough world on Facebook for businesses, especially small businesses. You’re fighting to be seen amongst the friends of your customers AND all the business pages they like. One of your customers could have 1000 friends and be fans of 1000 business page, especially if you’ve been on Facebook for as long as I have. What that means is…
SMullen
June 22, 2017
Entreprenuership

10 Things Female Entrepreneurs Need to Stop Doing

Female entrepreneurs are a powerful force. While we are on the rise and making things happen, we still have to work to get past the old models of our roles in society and business. It's hard to break the societal norms we were raised to believe. It's even harder to break our natural tendencies and the voices in our heads…
SMullen
June 7, 2017
Entreprenuership

How to Craft Newsletters That Will Actually Get Opened

Email marketing is the best way to stay connected and grow your relationships with your customers. It’s also the only thing you own outright. It’s not an audience owned by Mark Zuckerberg and you aren’t at his whim with every algorithm change. It’s yours. Use it wisely and it will be the single most effective tool you have to gain…
SMullen
May 24, 2017
Entreprenuership

7 Tips for Creating a Positive, Focused, Productive Day

A positive, focused and productive day can be yours with these simple tips. Walk away every day feeling organized and on top of your game! Define Your Day I used to wake up every morning, reach for my phone and head straight to Facebook, Twitter and Instagram. After reading several articles about how that’s a pretty crappy morning plan, I decided…
SMullen
May 11, 2017

5 Ways to Increase Your Facebook Engagement

  The elusive Facebook algorithm. You’ve heard about it. But what is it? Google says the definition is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”. Ummm...what the hell does that mean? Simply put, it’s the way in which Facebook decides if your content is good enough to sit…
SMullen
April 19, 2017

Editorial Calendars: Creating Social Media Content with Intention

There are two key components to social media. A well crafted brand voice and an editorial calendar that plan, create and organize all of your social media posts. You must have a clear understanding of exactly who your client is, how they like to be spoken to and what they are interested in hearing from you. This will help you…
SMullen
April 12, 2017