From the Blog

 

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Styling a Flat Lay: Everything You Need to Know

You’ve seen them all over your Instagram feed. Your favorite brands post them. Your favorite bloggers post them. Why aren’t you? I’m not talking about selfies. I’m talking about flat lays. Without them, your Instagram has yet to reach its full potential. So, what is a flat lay? A flat lay is a photo of pretty much anything, shot from…
SMullen
August 31, 2017
Entreprenuership

What Do You Want to Be When You Grow Up? #whocares

Success doesn't happen overnight though it often seems that way these days with everyone on social media showcasing their amazing success stories.  What's missing from the narrative is the long, likely ever-changing, journey that took place before that great success. The first 30 years of my life, I had more jobs than I can count or even remember at this…
SMullen
August 10, 2017
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What Should My Small Business Be Posting on Social Media?

If you are posting on social media, you've probably heard of the 80/20 rule. Well, it's my opinion that this percentage is skewed and needs to be reconsidered. In fact, I recently spoke about the 80/20 rule in a presentation to small business owners. Afterwards, I put serious thought towards that number. Is it actually accurate? Why does everyone preach it? Turns out,…
SMullen
June 29, 2017

Everything You Need to Know to Run Your First Facebook Ad

It’s a tough world on Facebook for businesses, especially small businesses. You’re fighting to be seen amongst the friends of your customers AND all the business pages they like. One of your customers could have 1000 friends and be fans of 1000 business page, especially if you’ve been on Facebook for as long as I have. What that means is…
SMullen
June 22, 2017
Entreprenuership

10 Things Female Entrepreneurs Need to Stop Doing

Female entrepreneurs are a powerful force. While we are on the rise and making things happen, we still have to work to get past the old models of our roles in society and business. It's hard to break the societal norms we were raised to believe. It's even harder to break our natural tendencies and the voices in our heads…
SMullen
June 7, 2017
Entreprenuership

How to Craft Newsletters That Will Actually Get Opened

Email marketing is the best way to stay connected and grow your relationships with your customers. It’s also the only thing you own outright. It’s not an audience owned by Mark Zuckerberg and you aren’t at his whim with every algorithm change. It’s yours. Use it wisely and it will be the single most effective tool you have to gain…
SMullen
May 24, 2017
Entreprenuership

7 Tips for Creating a Positive, Focused, Productive Day

A positive, focused and productive day can be yours with these simple tips. Walk away every day feeling organized and on top of your game! Define Your Day I used to wake up every morning, reach for my phone and head straight to Facebook, Twitter and Instagram. After reading several articles about how that’s a pretty crappy morning plan, I decided…
SMullen
May 11, 2017

5 Ways to Increase Your Facebook Engagement

  The elusive Facebook algorithm. You’ve heard about it. But what is it? Google says the definition is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”. Ummm...what the hell does that mean? Simply put, it’s the way in which Facebook decides if your content is good enough to sit…
SMullen
April 19, 2017

Editorial Calendars: Creating Social Media Content with Intention

There are two key components to social media. A well crafted brand voice and an editorial calendar that plan, create and organize all of your social media posts. You must have a clear understanding of exactly who your client is, how they like to be spoken to and what they are interested in hearing from you. This will help you…
SMullen
April 12, 2017
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Understanding & Using Instagram Hashtags to Get Noticed

The hustle on Instagram is all in the #hashtags. If you aren’t using hashtags, and lots of them, then you are gettin’ it wrong. To get as much exposure to your Instagram posts as possible, let’s get it right. #WhatIsAHashtag What is a hashtag and what does it do? It basically creates a party everyone who knows the secret knock…
SMullen
March 23, 2017

8 Must-Haves for Your 2017 Social Media Plan

Over the next several weeks I will be drilling down on each of these must haves along with other videos you won't want to miss. Next up will be understanding hashtags and which ones to use to get your Instagram photos noticed, ways to use video in your social plan, how specifically to edit your images and much more. So…
SMullen
February 7, 2017

Snapchat 101: A Tutorial for Beginners

If you are over the age of 20-something you are likely not using Snapchat and frankly you were hoping it was going to go away because let's be honest, it's the single least intuitive app ever released. All the swiping up, down, all around. Where the heck is everything? How do I add a friend? Why can't I search by someone's…
SMullen
July 25, 2016