From the Blog

 

Editorial Calendars: Creating Social Media Content with Intention

There are two key components to social media. A well crafted brand voice and an editorial calendar that plan, create and organize all of your social media posts. You must have a clear understanding of exactly who your client is, how they like to be spoken to and what they are interested in hearing from you. This will help you…
SMullen
April 12, 2017
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Understanding & Using Instagram Hashtags to Get Noticed

The hustle on Instagram is all in the #hashtags. If you aren’t using hashtags, and lots of them, then you are gettin’ it wrong. To get as much exposure to your Instagram posts as possible, let’s get it right. #WhatIsAHashtag What is a hashtag and what does it do? It basically creates a party everyone who knows the secret knock…
SMullen
March 23, 2017

8 Must-Haves for Your 2017 Social Media Plan

Over the next several weeks I will be drilling down on each of these must haves along with other videos you won't want to miss. Next up will be understanding hashtags and which ones to use to get your Instagram photos noticed, ways to use video in your social plan, how specifically to edit your images and much more. So…
SMullen
February 7, 2017

Snapchat 101: A Tutorial for Beginners

If you are over the age of 20-something you are likely not using Snapchat and frankly you were hoping it was going to go away because let's be honest, it's the single least intuitive app ever released. All the swiping up, down, all around. Where the heck is everything? How do I add a friend? Why can't I search by someone's…
SMullen
July 25, 2016
What Should I Be Posting In My Social Media Feeds?

What Content Should I Be Posting On Social Media?

Social Media is the face of your business. It requires a clear understanding of purpose and value. If your social media accounts look like a shopping cart of your products you are getting it wrong. The social space is a place to personalize your relationship with your customers. You must have a clear vision of who you are and what…
SMullen
June 22, 2016

5 Simple Ways to Improve Your Instagram Experience

We have known it was coming since March and here it is. The new Instagram algorithm has been rolled out and most of us would like to roll it back in. Unfortunately, like trying to get a sleeping bag rolled back up and into the bag it came in...it ain't gonna happen. Instagram has decided their algorithm needs to be improved for…
SMullen
June 9, 2016